acquisition-channel-advisor

Evaluate acquisition channels by unit economics, customer quality, and scalability to decide whether to scale, test, or kill. Guide product managers through evaluating whether to scale, test, or kill an acquisition channel based on unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability (magic number, volume potential). Use this to make data-driven go-to-market decisions and optimize channel mix for sustainable growth. This is not a channel strategy framework—it's a financial lens for channel evaluation that helps you avoid scaling unprofitable channels or killing channels with fixable problems. Use when deciding how to allocate marketing budget across channels. A systematic approach to evaluate acquisition channels: Unit Economics — What does it cost to acquire, and what's the return? Customer Quality — Do customers from this channel stick around and expand? Scalability — Can this channel sustain growth at the volume you need?