blog-writing-guide

This skill enforces Sentry's blog writing standards across every post — whether you're helping an engineer write their first blog post or a marketer draft a product announcement. The bar: Every Sentry blog post should be something a senior engineer would share in their team's Slack, or reference in a technical decision. What follows are the core principles to internalize and apply to every piece of content. We sound like: A senior developer at a conference afterparty explaining something they're genuinely excited about — smart, specific, a little irreverent, deeply knowledgeable. We don't sound like: A corporate blog, a press release, a sales deck, or an AI-generated summary. Be technically precise, opinionated, and direct. Humor is welcome but should serve the content, not replace it. Sarcasm works.