build-clusters

Build topical authority clusters with pillar-spoke architecture and interlinking strategies. Build a topical authority cluster from a seed keyword using pillar-spoke structure, coverage scoring, and interlinking plans. A topic cluster is a group of interlinked pages that collectively cover a subject area. Google evaluates topical authority at the cluster level — ranking a single page is harder if the site has no supporting content around the topic. Structure: Gather this context (ask if not provided): From the seed topic, generate subtopics using these methods: Search-derived: Intent-derived: Audience-derived: Aim for 8-20 subtopics per cluster. Organize subtopics into a structured cluster: Score how well the existing site covers the cluster: The pillar page should: Pillar page is NOT a mega-article that tries to cover everything in depth. It is a hub that distributes authority and directs readers to the right spoke. Map the internal links: Rules: Score the cluster's readiness to compete: Cluster ready to compete: Coverage > 70%, Link Health = 100%, Content Quality > 80%.