building-sales-team

Help the user build and scale a high-performing sales organization using frameworks from 14 product leaders who have built sales teams from zero to scale. When the user asks for help with building a sales team: Pete Kazanjy: "You can reliably, at a pretty okay win rate, so maybe 15% or 20% or 25%, turn first meetings into eventual customers." Wait until founders achieve a statistically significant win rate (50-100 at-bats) before hiring salespeople. Jason Lemkin: "You need to hire one rep and you've got to hire two because otherwise, there's no A-B test. You have to A-B test humans." Hiring two reps simultaneously creates a baseline for performance and validates that your process works regardless of individual talent. Jen Abel: "Seed is all about experimentation and proving out that experiment, and then obviously series A is about exploiting that learning." The founder must close deals personally to learn the market before delegating. Annie Pearl: "In those early days, it's more inbound in nature, and so the type of sales reps you might need are not necessarily going to be outbound, heavy hunting sales reps." Hire "grower" profiles for PLG/inbound, "hunter" profiles for outbound. Jen Abel: "I always say you need people that can cosplay a founder, which is selling the vision, getting through walls to get the deal done." Early sales hires should be product-obsessed "pirates and...