community-building

Help the user build and scale communities using frameworks from 18 product leaders who have built communities at Notion, Figma, WordPress, and more. When the user asks for help with community building: Matt Mullenweg: "Don't just build a product, build a movement... we give people something to believe in, a philosophy, a worldview." The most successful communities unite around a shared mission, not just utility. Camille Ricketts: "Your community helps you achieve such ubiquity and such name recognition that it actually allows you to start moving upmarket into the enterprise." Widespread community adoption signals safety to enterprise buyers. Claire Butler: "Dylan identified immediately that Twitter was the place where that existed... he built this tool or this scraper where he identified a couple influencers in the design community." Map the social graph of influencers to find key entry points. Camille Ricketts: "Community lends itself particularly well if you have something that your product creates that people want to share because it exhibits something about themselves." Templates, workspaces, and creations drive organic community content. Elena Verna: "Community is really important here because you need to bring people together as they're exploring... Community also amplifies that word of mouth." Launch Discord early to allow users to share and help each other. Camille...