conducting-user-interviews

Structured guidance for running discovery interviews and extracting actionable customer insights. Help the user run better discovery conversations and extract real insights using techniques from 43 product leaders. When the user asks for help with user interviews: Teresa Torres: "Interviewing is a grossly underestimated skill. If you're not collecting rich stories, you won't identify opportunities." Don't ask "What do you like?" Ask "Tell me about the last time you..." Bob Moesta: "I only talk to people who've already tried to make progress. What made them try? Ignore 'bitching' (complaining)—look for 'switching' (actual behavior change)." Gustaf Alstromer: "The best way to understand problem intensity isn't asking—it's watching. Have them screen share and walk through their daily workflow. Look for pain they've normalized." Jeff Weinstein: "Don't start with 'Hi, I'm the CEO of X, we do Y, let me show you a demo.' What a wasted opportunity.