defining-product-vision

Help teams articulate compelling long-term product visions grounded in user outcomes, not features or taglines. Help the user create compelling product visions using frameworks from 101 product leaders who have defined visions at companies from Notion to Airbnb to the New York Times. When the user asks for help with product vision: Melissa Perri: "I once asked all the executive team at a healthcare company, what's the vision for this company? And they said, to be the backbone of healthcare. And I said, what does that mean? And they couldn't elaborate." A vision must be a concrete description of what the company will manifest in 5-10 years. Ebi Atawodi: "It has to be lofty, it has to be realistic, it has to be devoid of any tech or limitations of today, and it has to be grounded in a very clear and potent problem." Balance aspiration with attainability while ignoring current technical constraints. Ivan Zhao (Notion): "Our realization is actually let's hide our vision, which is everybody can create their software, in the form factor that people do care.