designing-surveys

Survey design framework grounded in product research best practices from nine leaders. Help the user design effective surveys using frameworks from 9 product leaders who have built rigorous research and feedback systems. When the user asks for help with surveys: Judd Antin: "NPS is the best example of the marketing industry marketing itself. The consensus in the survey science community is that NPS makes all the mistakes. Customer satisfaction, a simple CSAT metric, is better. It has better data properties, it is more precise, it is more correlated to business outcomes." Use CSAT with 5-7 item scales instead. Nicole Forsgren: "Let them pick three, just three. Of those three, how often does this affect you?