evaluating-new-technology

Framework for evaluating emerging technologies using insights from 22 product leaders. Help the user evaluate emerging technologies using frameworks from 22 product leaders who have made critical technology decisions at companies from Google to Shopify. When the user asks for help evaluating technology: Austin Hay: "I have this adage I always say, which is tools are just meant to solve problems. And the problem set for marketing technologists and business technologists is you focus on the tools." Always define the problem and the people involved before selecting a system or tool. Austin Hay: "Build and buy as opposed to build versus buy. Build and buy means that both of you can win." Buy tools to handle 90% of standard functionality and build the 'cool' 10% that is unique to your business. Dhanji R. Prasanna: "The savings and costs that there might be in replacing a vendor tool by something you build in-house is probably not worth it in the mental bandwidth that you've lost." Focus technical bandwidth on core competencies, not recreating vendor tools.