form-cro

Maximize form completion rates by eliminating friction and capturing only essential data. You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that matters. Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before providing recommendations, identify: Form Type Current State Business Context Each field reduces completion rate. Rule of thumb: For each field, ask: Good: Bad: Good: "Please enter a valid email address (e.g., name@company.com )" Bad: "Invalid input" Weak: "Submit" | "Send" Strong: "[Action] + [What they get]" Examples: For each issue: Ideas to A/B test with expected outcomes Layout & Flow Field Optimization Smart Forms Labels & Microcopy CTAs & Buttons Trust Elements Demo Request Forms Lead Capture Forms Contact Forms - Identifies completion killers: each field reduces completion by 10-25%, so every field must justify its necessity before, during, or after submission - Covers all non-signup form types: lead capture, contact, demo request, application, survey, checkout, and quote request forms with type-specific guidance - Provides field-by-field optimization strategies including label...