gtm-ai-gtm

Go-to-market strategy for AI products. These aren't generic AI principles — they're patterns from selling autonomous AI agents into enterprises where "autonomous" scared buyers and "teammate" converted them. Triggers: Context: What I Learned Selling Autonomous AI Agents: Three months in, enterprise security reviews were passing fast. Good sign, right? Then the pattern emerged: security approved, but operations rejected us . The objection wasn't "will the AI break production?" — they assumed it would break production eventually. The real question was: "Who's responsible when the agent does something wrong?" Not "do we trust the agent?" — "do we trust our team to handle this?" Why This Matters: Autonomous agents create a new operational burden. You're not selling AI capability, you're selling organizational readiness.