marketing-demand-acquisition

Expert acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. demand generation, paid media, paid ads, LinkedIn ads, Google ads, Meta ads, CAC, customer acquisition cost, lead generation, MQL, SQL, pipeline generation, acquisition strategy, performance marketing, paid social, paid search, partnerships, affiliate marketing, SEO strategy, HubSpot campaigns, marketing automation, B2B marketing, SaaS marketing This skill serves: Demand Gen : MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, pipeline velocity, MQL→SQL conversion rate Paid Media : CAC, ROAS, CPL, CPA, incrementality lift, channel efficiency ratio SEO : Organic sessions, non-brand traffic %, keyword rankings (P1-P3), organic-assisted conversions, technical health score Partnerships : Partner-sourced pipeline $, partner CAC, net new logos via partners, co-marketing ROI HubSpot CRM - Campaign tracking, lead scoring, attribution, workflows Google Analytics - Traffic analysis, conversion tracking, funnel optimization Search Console - Keyword performance, technical issues, indexing LinkedIn Campaign Manager - B2B paid social Google Ads - Search, Display, YouTube Meta Ads - Facebook, Instagram TOFU (Awareness) → MOFU (Consideration) → BOFU (Decision) → Handoff to Sales/Product Campaign Brief (use this for every campaign): Step-by-step : Create...