marketing-strategy-pmm

Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion. product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training This skill serves: PMM : Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth Head of Marketing : Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth Head of Growth : Activation rate, WAU/MAU, conversion rates across funnel, payback period, viral coefficient (PLG) CMO : Revenue growth %, pipeline coverage (3-4x), team productivity, budget efficiency, NPS/brand health HubSpot - CRM, deal tracking, competitive loss analysis, sales enablement content Google Analytics - Product usage, activation funnels, feature adoption Gong/Chorus - Sales call analysis, competitive intelligence, objection tracking Productboard - Feature requests, customer feedback, roadmap prioritization Notion/Confluence - Internal wiki, positioning docs, competitive battlecards Current State Analysis : Strategic...