media-relations

Help users pitch journalists and build lasting media relationships using proven outreach strategies. Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders. When the user asks for help with media relations: Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next. Jason Feifer: "Step one is prep... Step two is figuring out who to pitch... Step three is the actual pitch." Preparation means having your story, angles, and assets ready. Targeting means finding reporters who actually cover your space.