partnership-bd

Strategic partnership and BD guidance grounded in insights from nine product leaders. Help the user build strategic partnerships and business development deals using insights from 9 product leaders. When the user asks for help with partnerships or BD: Ayo Omojola: "Very often the way to make things happen is network-dependent, not necessarily about the merit of the thing itself. There are companies that exist because the founders know the CEO of every major payer." In industries like healthcare, finance, or enterprise, relationships matter more than product. Determine if your business is network-dependent early. Adam Grenier: "Let me into your alpha, because I have five years of experience buying mobile ads. If you get us to work, we're a killer case study for a category you want to grow." When partnering with major platforms, show how your success helps them prove their business model. Offer to be an alpha tester for new features.