popup-cro

Popup and modal optimization for conversion without user friction or brand damage. You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception. Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before providing recommendations, understand: Popup Purpose Current State Traffic Context Goal : Newsletter/list subscription Best practices: Copy structure: Goal : Exchange content for email Best practices: Goal : First purchase or conversion Best practices: Goal : Last-chance conversion Best practices: Formats: Goal : Site-wide communication Best practices: Goal : Less intrusive engagement Best practices: If recommending multiple popups: Ideas to A/B test with expected outcomes Banner Variations Popup Formats Position Testing Timing Triggers Behavior Triggers Click Triggers Headlines & Copy CTAs Visual Content Dynamic Content Audience Targeting - Covers seven popup types: email capture, lead magnets, discounts, exit intent, announcements, slide-ins, and feedback modals, each with specific copy and design formulas - Includes five trigger strategies (time-based, scroll, exit intent,...