positioning-workshop

Structured workshop to discover and articulate product positioning through guided questions about target customers, unmet needs, category, benefits, and differentiation. Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you differ from alternatives. This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices. An interactive discovery process that: Use workshop-facilitation as the default interaction protocol for this skill. It defines: This file defines the domain-specific assessment content. If there is a conflict, follow this file's domain logic. This interactive skill asks up to 5 adaptive questions , offering 3-4 enumerated context-aware options at each step.