problem-definition

Help the user define problems clearly before jumping to solutions using frameworks from 91 product leaders. When the user asks for help with problem definition: Bret Taylor: "Why use this instead of the Yellow Pages? It was a digital version of something that had come before." Simply digitizing an analog predecessor often fails because it lacks a native reason to exist on the new platform. Ask "why should a customer give this the time of day?" Jake Knapp + John Zeratsky: "This idea of getting unstuck and turning maybe some abstract ideas or some concepts that you've been discussing, turning that into a concrete prototype, something that you can look at and you can click around." Moving from abstract concepts to concrete prototypes is the fastest way to define and solve a problem. Marily Nika: "There is something called the shiny object trap, and I'm always telling people, 'Hey, don't do AI for the sake of doing AI.' Make sure there is a problem there." Ensure AI (or any new technology) is used to solve a specific, validated user pain point rather than for its own sake. Bob Moesta: "A struggling moment causes demand. And you start to realize that in some cases that struggling moment exists and can exist for a long time and nobody solved it." Demand is created by a specific "struggling moment" in a user's life, not by the product itself. Study the context that makes users'...