problem-definition

Help users articulate problems clearly before pursuing solutions, using frameworks from 91 product leaders. Help the user define problems clearly before jumping to solutions using frameworks from 91 product leaders. When the user asks for help with problem definition: Bret Taylor: "Why use this instead of the Yellow Pages? It was a digital version of something that had come before." Simply digitizing an analog predecessor often fails because it lacks a native reason to exist on the new platform. Ask "why should a customer give this the time of day?" Jake Knapp + John Zeratsky: "This idea of getting unstuck and turning maybe some abstract ideas or some concepts that you've been discussing, turning that into a concrete prototype, something that you can look at and you can click around." Moving from abstract concepts to concrete prototypes is the fastest way to define and solve a problem. Marily Nika: "There is something called the shiny object trap, and I'm always telling people, 'Hey, don't do AI for the sake of doing AI.' Make sure there is a problem there." Ensure AI (or any new technology) is used to solve a specific, validated user pain point rather than for its own sake. Bob Moesta: "A struggling moment causes demand. And you start to realize that in some cases that struggling moment exists and can exist for a long time and nobody solved it." Demand is created by a...