saas-revenue-growth-metrics

Calculate and interpret core SaaS revenue, retention, and growth metrics to diagnose business momentum and product-market fit. Master revenue and retention metrics to understand SaaS business momentum, evaluate product-market fit, and make data-driven decisions about growth investments. Use this to calculate key metrics, interpret trends, identify problems early, and communicate business health to stakeholders. This is not a business intelligence tool—it's a framework for PMs to understand which metrics matter, how to calculate them correctly, and what actions to take based on the numbers. The "top-line" metrics that measure how much money the business generates. Revenue — Total money earned from selling products/services before expenses. The "top line" of the income statement. ARPU (Average Revenue Per User) — Average revenue generated per individual user.