social-media-analyzer

Campaign performance analysis with engagement metrics, ROI calculations, and platform benchmarks. Analyze social media campaign performance: Before analysis, verify: Calculate return on ad spend: See references/platform-benchmarks.md for complete benchmark data. Calculates engagement rate, CTR, reach rate for each post and campaign totals. Generates full performance analysis with ROI, benchmarks, and recommendations. Output includes: See assets/sample_input.json : See assets/expected_output.json : The sample campaign shows: references/platform-benchmarks.md contains: All output passes quality verification: - Analysis Workflow - Engagement Metrics - ROI Calculation - Platform Benchmarks - Tools - Examples - Validate input data completeness (reach > 0, dates valid) - Calculate engagement metrics per post - Aggregate campaign-level metrics - Calculate ROI if ad spend provided - Compare against platform benchmarks - Identify top and bottom performers - Generate recommendations - Validation: Engagement rate < 100%, ROI matches spend data - Sum total engagements across posts - Calculate cost per engagement (CPE) - Calculate cost per click (CPC) if clicks available - Estimate engagement value using benchmark rates - Calculate ROI percentage - Validation: ROI = (Value - Spend) / Spend × 100 - Campaign-level metrics - Post-by-post breakdown - Benchmark comparisons - Top performers...