social-media-marketing

Social media strategy expert covering Instagram, TikTok, LinkedIn, Facebook, and Twitter with platform-specific tactics. Comprehensive knowledge of social media strategy, content creation, community management, and platform optimization. - Detailed strategies for five major platforms including optimal posting frequency, best times, content formats, and algorithm factors for each - Comprehensive community management framework with response protocols for comments, questions, complaints, and crisis situations - Weekly content calendar structure with 40/20/20/10/10 content mix (educational, entertaining, promotional, engagement, curated) - Paid social guidance covering campaign objectives, audience targeting, lookalike strategies, and A/B testing approaches - Engagement benchmarks and metrics tracking for awareness, engagement, and conversion across all platforms - Platform native — адаптируй контент под каждую платформу - Consistency — регулярный постинг важнее идеального - Engage authentically — общайся как человек, не бренд - Test and iterate — анализируй что работает - Community first — строй отношения, не только followers - Video priority — все платформы продвигают видео