startup-pivoting

Structured framework for evaluating startup pivots using insights from product leaders. Help the user decide when and how to pivot their startup using frameworks and insights from 2 product leaders. When the user asks for help with pivoting: Stewart Butterfield: "The decision is about have you exhausted the possibilities?" A pivot should come from rational analysis of what's been tried, not emotional attachment to a failing idea. Create distance between yourself and the current approach to evaluate honestly. Todd Jackson: "Most founders do a 10% pivot, and what they need to be doing is a 200% pivot." When stuck in pre-PMF, small adjustments rarely break through. Consider whether you need to fundamentally change your approach rather than tweak the existing one. Evaluate pivots across four dimensions: Problem (are you solving the right problem?), Persona (are you targeting the right customer?), Product (is your solution the right approach?), and Positioning (are you framing this correctly?). Often the issue is not one but a combination.