tiktok-ads

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity. When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. - Demographics : 18–34; Gen Z and younger millennials - Creative velocity : Short-form; native feel; UGC-style performs well - Cost : Often lower CPM than Meta for reach - Engagement : High watch time; sound-on culture - Hook (0–3s) : Pattern interrupt; question; bold statement - Vertical : 9:16 for feed; native to platform - Sound : Music and captions matter; many watch with sound - UGC-style : Authentic; less polished often outperforms - First 3 seconds : Determine if they watch - TikTok Pixel + Events API : Server-side for better attribution - UTM : Consistent parameters for cross-platform comparison - Minimum : Varies by objective - Bidding : Start manual; switch to automated with conversion volume - Creative volume : Plan for high refresh cadence; creative is main lever - tiktok-captions : Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align - paid-ads-strategy : Channel selection; creative frameworks; budget...