user-onboarding

Help the user design effective product onboarding using frameworks and insights from 4 product leaders. When the user asks for help with user onboarding: Grant Lee: "We are going to do everything we possibly can to make the first 30 seconds of the product feel magical." The first moments of the user experience are the primary driver for word-of-mouth growth. Invest disproportionately here. Dan Hockenmaier: "Very often I think the biggest wins in retention come from inflecting the early user experience." The onboarding experience is the biggest lever for long-term retention, not just initial activation. Merci Grace: "I would design the game from the onboarding experience." Use game design principles where onboarding isn't an afterthought but the foundation from which the rest of the product is built. Cam Adams: "We worked a lot on the onboarding process in the last couple of months of launch and that was really pivotal because the product features were there but there was this thing holding people back." Product features may be complete, but invisible friction can prevent users from experiencing them. Skip carousels, non-native frameworks, and explanatory screens that don't provide value. Get users into the core product experience as quickly as possible.