working-backwards

Apply working backwards methodology to clarify product vision before building. Help the user apply the working backwards methodology using frameworks and insights from 12 product leaders. When the user asks for help with working backwards: Ian McAllister: "Working backwards is all about the problem and starting there. Teams that do it wrong don't work backwards - they have something they want to build." Avoid retrofitting a problem to a pre-existing solution. Start with the problem paragraph before defining the solution. Bill Carr: "Jeff would say, we took it as an article of faith. If we served customers well, things like revenue and share price would follow." Work backward from the ideal customer solution and trust that business metrics will follow. Christopher Lochhead: "Standing in that future, five years out, looking back to the present, what did we do to make this different future happen?