account-research

Get a complete picture of any company or person before outreach. This skill always works with web search, and gets significantly better with enrichment and CRM data. Just tell me who to research: I'll run web searches immediately. If you have enrichment or CRM connected, I'll pull that data too. Connect your tools to supercharge this skill: No connectors? No problem. Web search provides solid research for any company or person. Extract: Enrichment adds: CRM adds: Focus on: Business overview, news, hiring, leadership Focus on: Background, role, LinkedIn activity, talking points Focus on: Product comparison, positioning, win/loss patterns Focus on: Attendee backgrounds, recent news, relationship history - "Research Stripe" - "Look up the CTO at Notion" - "Intel on acme.com" - "Who is Sarah Chen at TechCorp?" - "Tell me about [company] before my call" - Company description and positioning - Recent news (last 90 days) - Leadership team - Open job postings - Technology mentions - Customer base - Verified contact info - Complete org chart - Precise employee count - Detailed tech stack - Funding history with investors - Prior relationship context - What happened before (won/lost deals) - Who we've talked to - Notes and history - Include the domain — "research acme.com" is more precise - Specify the person — "look up Jane Smith, VP Sales at Acme" - State your goal — "research Stripe...