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campaign-planning

anthropics/knowledge-work-plugins

Frameworks and guidance for planning, structuring, and executing marketing campaigns.

Installs220
Install command
npx skills add https://github.com/anthropics/knowledge-work-plugins --skill campaign-planning
Security audits
Gen Agent Trust HubPASS
SocketPASS
SnykPASS
About this skill
Frameworks and guidance for planning, structuring, and executing marketing campaigns. Every campaign should be built on this five-part framework: Define what success looks like before planning anything else. Good objectives are SMART: Specific, Measurable, Achievable, Relevant, Time-bound. Example: "Generate 200 marketing qualified leads from mid-market SaaS companies in North America within 6 weeks of campaign launch." Define who you are trying to reach with enough specificity to guide messaging and channel decisions. Create a brief audience profile (not a full persona) for campaign planning: "[Role] at [company type] who is struggling with [pain point] and looking for [desired outcome]. They typically discover solutions through [channels] and care most about [priorities]." Craft the core message and supporting points that will resonate with the audience. Message hierarchy: Select channels based on where your audience is, not where you are most comfortable. See the Channel Selection Guide below for detailed guidance.

Source description provided by the upstream skill listing. Community reviews and install context appear in the sections below.

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FAQ
What does campaign-planning do?

Frameworks and guidance for planning, structuring, and executing marketing campaigns.

Is campaign-planning good?

campaign-planning does not have approved reviews yet, so SkillJury cannot publish a community verdict.

What agent does campaign-planning work with?

campaign-planning currently lists compatibility with codex, gemini-cli, opencode, amp, github-copilot, claude-code.

What are alternatives to campaign-planning?

Skills in the same category include telegram-bot-builder, flutter-app-size, sharp-edges, iterative-retrieval.

How do I install campaign-planning?

npx skills add https://github.com/anthropics/knowledge-work-plugins --skill campaign-planning

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