competitive-brief

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md . Research competitors and generate a structured competitive analysis comparing positioning, messaging, content strategy, and market presence. User runs /competitive-brief or asks for a competitive analysis, competitor research, or market comparison. Gather the following from the user: Competitor name(s) — one or more competitors to analyze (required) Your company/product context (optional but recommended): Focus areas (optional — if not specified, cover all): For each competitor, research using web search: Gather intelligence from these categories of sources: For each competitor: (Include user's company only if they provided their positioning context) For each competitor, document: Identify each competitor's story arc: This reveals positioning strategy and emotional appeals. For each competitor's messaging, assess: Map content across competitors by: For your company and each competitor, define (or reverse-engineer) their positioning statement: For [target audience], [product/company] is the [category] that [key benefit/differentiator] because [reason to believe]. Example: For mid-market SaaS marketing teams, Acme is the campaign management platform that unifies planning and execution in one workspace because it is built on a single data model that eliminates tool fragmentation....