web-typography

Select, pair, and implement typefaces for web projects with readability and performance as core priorities. A practical guide to choosing, pairing, and implementing typefaces for the web. Typography serves communication — the best typography is invisible, immersing readers in content rather than calling attention to itself. Typography is the voice of your content. The typeface you choose sets tone before a single word is read. A legal site shouldn't feel playful; a children's app shouldn't feel corporate. The "clear goblet" principle: Typography should be like a crystal-clear wine glass — the focus is on the wine (content), not the glass (type). Readers should absorb meaning, not notice letterforms.