wondelai/skills

A practical, opinionated approach to UI design. Apply these principles when generating frontend code, reviewing designs, or advising on visual improvements.

Scientific, customer-centric approach to conversion rate optimization based on the CRE Methodology(TM). Extraordinary improvements come from understanding WHY visitors don't convert, not from copying competitors or applying generic tips.

A practical guide to choosing, pairing, and implementing typefaces for the web. Typography serves communication — the best typography is invisible, immersing readers in content rather than calling attention to itself.

Practical usability principles for evaluating and improving user interfaces. Based on a fundamental truth: users don't read, they scan. They don't make optimal choices, they satisfice. They don't figure out how things work, they muddle through.

Create websites and applications at the level of world-class digital agencies. This skill embodies the craft of studios that consistently win FWA, Awwwards, CSS Design Awards, and Webby Awards.

Framework for designing native iOS app interfaces that feel intuitive, consistent, and aligned with Apple's design philosophy. Based on Apple's Human Interface Guidelines, the definitive resource for building apps that integrate seamlessly with iPhone, iPad, and the broader Apple ecosystem.

Framework for clarifying your message so customers will listen. Based on a fundamental truth: customers don't buy the best products—they buy the ones they can understand the fastest.

Framework for building habit-forming products. Based on a fundamental truth: habits are not created—they are built through successive cycles through the Hook.

Tactical empathy-based negotiation framework from FBI hostage negotiator Chris Voss. Transform any negotiation by understanding the emotional drivers behind decisions and using proven techniques to build rapport, uncover hidden information, and reach better outcomes.

A proven 4-step system for generating qualified leads through interactive assessments. This approach generates warm leads with rich data about each prospect.

Framework for applying the science of persuasion ethically and effectively. Based on six decades of research into why people say "yes" and what makes them comply with requests.

A systematic approach to building a scalable, predictable B2B sales machine. Pioneered the outbound prospecting system that helped Salesforce add $100M in recurring revenue.

A systematic approach to building startups and launching new products that shortens development cycles and rapidly discovers if a business model is viable.

Framework for creating offers so good that people feel stupid saying no. Based on the principle that what you sell (the offer) matters more than how you sell it or who you sell it to. A Grand Slam Offer combines the right market, the right price, the right value, and the right presentation into a single irresistible...

This skill implements the product positioning methodology from April Dunford's "Obviously Awesome." It provides a structured, repeatable process for defining how your product is the best in the world at delivering something a well-defined set of customers cares a lot about. Positioning is the foundational strategic...

A complete marketing system captured on a single page. Instead of a 50-page marketing plan that never gets executed, the 1-Page Marketing Plan distills everything into a 3x3 grid of nine squares — each representing a critical stage in turning a stranger into a raving fan. Fill in all nine squares and you have a...

Foundational design principles for creating products that are intuitive, discoverable, and understandable. The "bible of UX" — applicable to physical products, software, and any human-designed system.

A framework for engineering word-of-mouth and making products, ideas, and content contagious. Based on Jonah Berger's research into why certain things catch on while others languish in obscurity — and how to systematically tip the odds in your favor.

Strategic framework for creating uncontested market space that makes the competition irrelevant, based on simultaneous pursuit of differentiation and low cost.

A framework for crafting ideas and messages that are understood, remembered, and have lasting impact. Based on decades of research into why some ideas survive and others die.