crossing-the-chasm

Strategic framework for marketing and selling disruptive technology products, particularly for transitioning from early adopters to mainstream customers. There is a chasm between early adopters and the mainstream market. Most tech companies fail not because they can't build great products, but because they can't cross from visionaries who love new technology to pragmatists who just want solutions that work. The foundation: Early adopters and mainstream customers want fundamentally different things. What wins over innovators actively repels the early majority. You must change your strategy—and your whole product—to cross the chasm. Goal: 10/10. When evaluating go-to-market strategy for tech products, rate 0-10 based on alignment with chasm-crossing principles.