jobs-to-be-done

Framework for discovering innovation based on a fundamental truth: customers don't buy products - they "hire" them to do a specific job in their lives. Job to Be Done = the progress a customer wants to make in specific circumstances. Key elements of the definition: Goal: 10/10. When reviewing or creating product strategy or positioning, rate it 0-10 based on adherence to the principles below. A 10/10 means full alignment with all guidelines; lower scores indicate gaps to address. Always provide the current score and specific improvements needed to reach 10/10. Every job has three inseparable dimensions - omitting any means failure: Core concept: A job statement captures the progress a customer seeks in a specific circumstance, expressed in a structured format that separates context, desired progress, and expected outcome. Why it works: By forcing teams to articulate the job in the customer's language and circumstances, it prevents solution-first thinking and keeps innovation grounded in real human progress.